Conversion focused web design by Shopify Partners

Turn Browsers into Buyers

We pride ourselves on developing tailor-made strategies, designed to make your Shopify store as profitable as possible. With expertise in a range of commerce services, we take the time to understand your needs, no matter what stage your business is at.

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"1G Media were a dream to work with, they completly understood our vision we wanted for our new website and delivered quickly and to the highest quality."  

Ecommerce Manager at Farmersmarkethawaii.com - View Case Study

Ecommerce Design, Build and Migration

You need a store that's as fast and flexible as you're brand. 

Farmers Market Hawaii moved their styles from an outdated and hard to use platform to Shopify. Find out how we helped them build their new home.

View Case Study >

Design & Development

You need a store that's as fast and flexible as you're brand. 

Hair Extension moved their styles from an outdated and hard to use platform to Shopify. Find out how we helped them build their new home.

View Case Study >

Our Services

Since building Shopify store #90 in 2006, we’ve built numerous profitable Shopify stores. Specialising in Shopify theme build, custom development and high-volume SKU migrations, we're not the typical cookie cutter, one-size-fits-all kind of agency. We think outside the box, helping you build a brand as well as grow your business.  

And once your site is live, our team of experts provide ongoing support to optimise conversions and increase sales.

Go to Services

Design & Build

Analyze & Optimise

Marketing

Using a combination of UX, design, front and back-end development, our mission is to maximise profits.

We create bespoke, data-driven strategies designed to optimise traffic and boost website sales. 

Consider us your team of virtual Shopify Experts digital marketing wizards tasked with increasing conversions.

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We're 1G Media, a full-stack design agency offering top class service from experienced Shopify Experts.

OUR PARTNERS

Let's get your story started

Ready to take your online store to the next level? Our experien team of Shopify Experts are ready to turn your dreams into reality.

Watch Free Case Study

Team

We've turned on the lights to illuminate a new way to track and optimize sleep. With just 15 employees, the Zz brand has developed and marketed one of the top sleep apps on the market. We sleep on the job, so you won't fall asleep at yours.  

Meet the team that's making dreams come true.

Clarissa Nightingale

Engineer

Clarissa suffered with insomnia for 12 years, before she finally couldn't take it anymore. She tried everything out there to fall and stay asleep, including sleeping pills, but nothing seemed to work long-term. So she decided to immerse herself in a year's worth of sleep research. She ran studies, tested treatments, and hired a tech engineer to create a healthy solution that would actually get the job done. After two years, Clarissa awoke the sleeping giant and Zz sleep tracker was born. Clarissa has committed her days to improving nights. 

Martin Sogno

Engineer

Martin's the head software engineer here at Zz app. He works day and night to make sure our tracker technology is constantly the most innovative in the industry. He walked into the office one morning, iced coffee in hand, complaining he couldn't fall asleep the night before. That day, he created the "bedtime ritual" setting on our app, and our users have been falling asleep 3x faster ever since. Martin's always dreaming up new ideas and tech for Zz. 

Get up on the right side of the bed.

See why Zz has changed the way the world sleeps.

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IMPACT THROUGH ECOM 


From startups to high growth brands, we'll help scale your online store front for the globally connected future.

About us

We are ecommerce and Shopify partners that know how to help and support through extensive, forward-looking, merchant-focused and an end-user centric approach.We do not believe in one-off projects, we believe in long-term relationships and partnerships. We are will never work with you just to be a vendor, we want to become a part of your brand, a part of your culture.

1G Media LLC, has earned an enviable reputation for balancing scale and growth with beautiful design, and helping the most ambitious brands captivate consumers with an engaging online experience. We build robust ecommerce solutions for some of the most ambitious brands in the world - brands at the forefront of innovation in the digital retail market. We aren’t simply building online shops for today’s ecommerce retailers, we’re building stores with an eye to the future. As the ecommerce industry grows, 1G Media & Design co. grows, and we’re here to make sure your business grows too.  

1G Media was founded in 2017 by two nerds in the Pacific Northwest. In just a year, it has grown to a 8 strong team of specialists that continues to drive innovation and success in the e commerce landscape. Our home is in the creative heart of Bothell Washington. We are extending our reach into well established and emerging global e commerce markets.

We create world class ecommerce stores.

Sleep better, feel better, live better. Your nights and days will see the difference in less than two weeks. 

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Get In Touch

Tell us what you're interested in and we'll get right back to you. If you'd rather speak to someone now, call +1 425 290 2527.

You can also email us at info@1gmedia.com

Services

We’ll design and develop your shop. Then, we’ll create strategies to help it grow.

What's your challenge? We can help.

Are you scaring the public away from your ecommerce website with a slice of objectionable design? Maybe a lack of digital marketing work has turned what should be a bustling website into a shrine to quiet contemplation. Or perhaps you just need some help to get started in the first place.  

Whatever stage you’re at, we’re here to walk you through everything until you’ve got a website that’s going to catch the eye and make you some dosh.

Shopify Design & Development

Nothing happens without setting specific, measurable, and time-oriented goals. We’ll take a comprehensive approach to building a plan for your business, so you can track and measure your success in the upcoming quarters

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Email Marketing

Nothing happens without setting specific, measurable, and time-oriented goals. We’ll take a comprehensive approach to building a plan for your business, so you can track and measure your success in the upcoming quarters

Conversion Optimisation

Nothing happens without setting specific, measurable, and time-oriented goals. We’ll take a comprehensive approach to building a plan for your business, so you can track and measure your success in the upcoming quarters

Search Engine Optimisation

Nothing happens without setting specific, measurable, and time-oriented goals. We’ll take a comprehensive approach to building a plan for your business, so you can track and measure your success in the upcoming quarters

INSTAGRAM MARKETING

Nothing happens without setting specific, measurable, and time-oriented goals. We’ll take a comprehensive approach to building a plan for your business, so you can track and measure your success in the upcoming quarters

We are Shopify Partners

Does being a high-volume store force you to do ecommerce the hard way? Not anymore.

Shopify has everything you need to run a high-volume, enterprise level ecommerce store, and to make it easier than you ever thought possible.  

Choosing 1G Media to build your Shopify website gives you beautiful design that showcases your brand and a partner on a mission to make you more money.

Schedule a FREE Consultation

Why Shopify?

Shopify Plus is the best option for large stores and fast rising ecommerce stars. It’s perfect for any store that is:  

Already doing $50,000 or more in sales each month Brands getting traction and quickly rising toward six-figure sales Established retail brands breaking into ecommerce Shopify Plus offers features and functionality to enterprise level businesses that you won’t get anywhere else.  


Always-on Support

Simplify Benefits administration including Insurance plans and Wellness plans.

Easiest-to-use ecommerce platform

Manage Payroll, Compensation, Tax details, TIA and PTO with ease.

Exclusive apps and scripts  

Manage Payroll, Compensation, Tax details, TIA and PTO with ease.

Custom Checkout

Manage Payroll, Compensation, Tax details, TIA and PTO with ease.

Exclusive apps and scripts  

Manage Payroll, Compensation, Tax details, TIA and PTO with ease.

Guaranteed Uptime

Coordinate assets including employee handbooks, compliance tests and career plans.

Sell where you want to

Manage Payroll, Compensation, Tax details, TIA and PTO with ease.

“Our small company has skyrocketed in profits since partnering with BusinessWorks. Their 1-hour response time and 99% customer satisfaction record is just the beginning. I don’t know where my business would be without BusinessWorks.”

- Catherine Zipper

Book Consultation

Our Shopify Plus services Being a Shopify Plus Partner means we’re part of a small group of vetted agencies and professionals who bring years of experience and expertise to Shopify merchants.  

If you want to do ecommerce right, you want a Shopify Plus Partner by your side. If you want a partner on the journey who cares about your business, you want Underwaterpistol. We’ll be with you at every stage of your stores lifecycle.  

Design and Development We create eye popping websites that nudge your customers into opening up their hearts and their wallets just for you. We’ll go hand-in-hand through UX research, wireframing, design, and launch.  

From our first phone call to the final line of code, we’ll be your partner in creating your new store. Want to be sure your site matches your vision? We’re listening. Need custom apps & functionality? We’ve got your back.  

Growth Marketing It’s not enough to have a beautiful store that can convert. You’ve got to have wallet-out traffic knocking down the door to see it.  

We’re talking about the kind of traffic that turns into loyal brand advocates, spends all their birthday money on you, and funds that yacht you’re thinking about buying.  

Whether it’s Instagram, PPC & Facebook ads, SEO, or automated email, we help merchants connect with their ideal customers and bring credit card wielding mobs to their door  

Migration Current platform just not doing it for you anymore? Looking for something a little more functional and fun? Maybe even a little more sexy? Let us bring you home where you belong… to Shopify Plus. You deserve better, and so do your customers.  

We’ll design your site, set you up for SEO and sales success, and then we’ll migrate your data. Products, customers, order history. Whatever you’ve got, we’ll move it to your new place without spilling a drop.  

Optimization Ecommerce websites aren’t “done” just because they are launched out into the world. Like a wondrous newborn, they must be guided and taught if they will ever reach their full potential.  

We want to help you raise that newborn to full, profit-generating adulthood. And by that, we mean guide you through the process of making your Shopify site better at turning your browsers into customers.  

Analytics, heatmaps, A/B testing, customer research. We collect and analyze data, then turn it into actionable advice that helps you go from “What is holding us back?” to “Should I start another investment account, or finally buy that yacht?”

Let's get your story started 

Are you ready to launch a new ecommerce website? Whether you’re an established business or just getting started, we’ll create a Shopify store that looks the part and brings in sales.  

5 Small Business Website Tips You Can’t Afford to Ignore

Madeline Carpenter

Getting Started

Whether you’re building your first website or optimizing a current one, there comes a time for every entrepreneur to revisit what makes an outstanding small business website.

Afterall, you need your website to do it all: represent your business, capture leads, close sales, climb to the top of search engine results, and connect to all your other digital platforms seamlessly. And you—you have to do it all too: choose your content, write & design your pages, connect your marketing tools, test it out, and not spend a million dollars or hours getting from A to B to blastoff.

In this article, we’re going to walk you through the 5 proven tips that will help take you from ‘I need a website’ to ‘my website does wonders for my business.’  

Need Some Help Getting Your Small Business Online?

Shorten your learning curve, make the most of your resources, an maximize your impact both online and off.

Get the Guide

1 – Start with preparing a website strategy

Any successful small business website has one commonality: a well thought through strategy. With a plan in place, you’re teed off for success when it comes to supporting lead generation goals. Your website plan should answer the following ten questions:

  • Who is your audience?
  • What is your website’s goal or goals? (Rank and prioritize them!)
  • What functionality will your website have? (what’s critical and what’s a ‘nice to have’?)
  • What information do you need/want to give website visitors


2 – Set a clear page hierarchy

After you have developed the overall goals and a blueprint with tips on creating a website for your business, the next step is making it easy for website visitors to find content. To do this, make sure your page hierarchy is clear.

Social Media Today suggests bucketing your content by theme and importance. Try physically drawing a plan as you create a high-level outline. Most people freeze up at this point so it’s important to visualize your website structure!  

3 – Keep it (so so) simple

Simple design and text are essential to an effective small business website. An overly complicated website doesn’t convert. Too many page elements lead to website visitor confusion.

So, long story short, uncluttered visuals and text have the most significant impact on your audience. And, while we’re on the subject of simplicity, keeping your color scheme minimal is key, too. Two to three colors is all you need to make an impact.

Be pragmatic in your color selection and fortify the use of white space within your small business website design. “This is not the time to show off your design acumen, with lots of distracting sounds and lights on the site and every icon known to web-kind,” says Nationwide.  

4 – Maintain well-defined calls to action

As a small business, you don’t need to be coy, Roy. Clearly state what you want people to do.

Use phrases like, “Subscribe to our newsletter,” “Book your reservation now” or “Email us for a free quote today.” After you identify your page structure, sketch out your content sections and maintain well-defined CTAs, then layer in conversion opportunities like pop-ups, alert bars, and more! Your lead forms should be prominent and enticing as well.  

5 – Make your design responsive

Did you know 90% of small business websites don’t keep the smaller devices’ screen size in mind when creating websites? And around 30% of all website traffic is mobile. 

Before publishing anything on the web, always consider desktop and mobile devices. “Having a site that isn’t mobile optimized can drive away customers, hurt your SEO and look unprofessional,” notes Small Business Trends writer Ann Pilon.  

The finale: last tidbits on small business website tips

So there you have it… we hope these 5 tips for building an effective business website were consumable and prompt action as you embark on creating your small business website. 

About the Author

Madeline Carpenter is the founder of Market ‘Til You Make It. When she’s not serving her clients, she geeks out on board games, cider, and challenging her friends to top her awesome karaoke skills. She calls Bloomington, Minnesota home.

5 Small Business Website Tips You Can’t Afford to Ignore

Madeline Carpenter

Getting Started

Whether you’re building your first website or optimizing a current one, there comes a time for every entrepreneur to revisit what makes an outstanding small business website.

Afterall, you need your website to do it all: represent your business, capture leads, close sales, climb to the top of search engine results, and connect to all your other digital platforms seamlessly. And you—you have to do it all too: choose your content, write & design your pages, connect your marketing tools, test it out, and not spend a million dollars or hours getting from A to B to blastoff.

In this article, we’re going to walk you through the 5 proven tips that will help take you from ‘I need a website’ to ‘my website does wonders for my business.’  

Need Some Help Getting Your Small Business Online?

Shorten your learning curve, make the most of your resources, an maximize your impact both online and off.

1 – Start with preparing a website strategy

Any successful small business website has one commonality: a well thought through strategy. With a plan in place, you’re teed off for success when it comes to supporting lead generation goals. Your website plan should answer the following ten questions:

  • Who is your audience?
  • What is your website’s goal or goals? (Rank and prioritize them!)
  • What functionality will your website have? (what’s critical and what’s a ‘nice to have’?)
  • What information do you need/want to give website visitors


2 – Set a clear page hierarchy

After you have developed the overall goals and a blueprint with tips on creating a website for your business, the next step is making it easy for website visitors to find content. To do this, make sure your page hierarchy is clear.

Social Media Today suggests bucketing your content by theme and importance. Try physically drawing a plan as you create a high-level outline. Most people freeze up at this point so it’s important to visualize your website structure!  

3 – Keep it (so so) simple

Simple design and text are essential to an effective small business website. An overly complicated website doesn’t convert. Too many page elements lead to website visitor confusion.

So, long story short, uncluttered visuals and text have the most significant impact on your audience. And, while we’re on the subject of simplicity, keeping your color scheme minimal is key, too. Two to three colors is all you need to make an impact.

Be pragmatic in your color selection and fortify the use of white space within your small business website design. “This is not the time to show off your design acumen, with lots of distracting sounds and lights on the site and every icon known to web-kind,” says Nationwide.  

4 – Maintain well-defined calls to action

As a small business, you don’t need to be coy, Roy. Clearly state what you want people to do.

Use phrases like, “Subscribe to our newsletter,” “Book your reservation now” or “Email us for a free quote today.” After you identify your page structure, sketch out your content sections and maintain well-defined CTAs, then layer in conversion opportunities like pop-ups, alert bars, and more! Your lead forms should be prominent and enticing as well.  

5 – Make your design responsive

Did you know 90% of small business websites don’t keep the smaller devices’ screen size in mind when creating websites? And around 30% of all website traffic is mobile. 

Before publishing anything on the web, always consider desktop and mobile devices. “Having a site that isn’t mobile optimized can drive away customers, hurt your SEO and look unprofessional,” notes Small Business Trends writer Ann Pilon.  

The finale: last tidbits on small business website tips

So there you have it… we hope these 5 tips for building an effective business website were consumable and prompt action as you embark on creating your small business website. 

About the Author

Madeline Carpenter is the founder of Market ‘Til You Make It. When she’s not serving her clients, she geeks out on board games, cider, and challenging her friends to top her awesome karaoke skills. She calls Bloomington, Minnesota home.

15 Shopify Apps to Boost your Conversion Rates in 2019

1G Media 

Getting Started

At 1G Media, we spend a lot of time testing out e-commerce software for our clients to help grow their business. One common theme that we hear from incoming clients are "My site receives vast amounts of traffic and I invest so much time and money into it but only a few converts into actual sales". What should I do to turn more visitors into Customers? How can increase my conversions?  

Acquiring e-commerce customers on your website is difficult! And a lot of the time it requires a lot of testing of applications and designs and customer experience to optimize the conversion rates of your online store. We understand that conversion rate optimization is not only about increasng your numbers. It is about growing your business.  

Luckily, tools like the Shopify ecommerce platform provides us a vast ecosystem of applications that allow us to make sure visitors turn into customers.  

In this curated list we provide Shopify app reccomendations that may help you achieve increased conversion rates.’  

Need Some Help Getting Your Small Business Online?

Shorten your learning curve, make the most of your resources, an maximize your impact both online and off.

1. Shoelace  

**What they say**  

Shoelace combines automation, human expertise, and insights from thousands of digital marketing campaigns to deliver the best retargeting strategies for your e-commerce brand. From building ad creative to continuously optimizing your campaigns, our 'do it for you' approach means your retargeting is taken care of from start to finish.  

**Why this app will boost conversions**  

Without a retargeting strategy, you ecommerce store is leaving a lot of money on the table. Shoelace is the real deal, and our clients have benefited greatly from the implementation of Shoelaces's exceptional Facebook Ad retargeting service. The visitor to customer acquisition conversion rates of our clients store have increased significantly from this software and agency. Shoelaces holistic approach to retargeting has increased the Shopify returning customer rate and recaptured sales that would potentially be lost.  

[Learn more](https://shoelace.com)  

2. Smile.io: Rewards & Loyalty  

**What they say**  

Improve customer retention & build brand loyalty with rewards. Create a complete rewards program. Your customers become more valuable the more they shop and engage with your brand. A rewards program gives you an easy way to encourage the behaviour that builds emotional connections and customer loyalty.  

Smile offers three programs that make program management simple and intuitive:  

- Loyalty points program - Referral program - VIP program  

These programs are the tools you need to create a compelling rewards experience that drives repeat purchases and sustainable growth for your brand. With points, VIP, and referrals, you give customers a way to join, engage with, and share your brand community.  

**Why this app will boost conversions**  

[Smile.io](http://smile.io) has boosted our customers brand returning customer rates. The loyality points program rewards customer for purchasing frequently. The referral program when implmented into the ecommerce store allows existing customers to invite their friends and be rewarded for it thus leading to organic customer acquisition. Last is the VIP program which allows us to reward our most long term customers. All in all, by implmenting a rewards program applicaon like stamped this will provide a boost in customer acquisition, and customer returning rates to your online store.  

[Learn more](https://apps.shopify.com/smile-io)  

1. Stamped.io  

**What they say**  

Reviews with Stamped.io has seen an uplift in conversions  

We have one sole purpose: to increase social proof for your store which will lead to increase sales, and this is how:  

**Why this app will boost conversions**  

Social proof is key to conversions. When customers land onto your page the first thing they check is for social proof. As a shopper, they want to see if this online product is legit. They would like to see if others have purchased the product in the past. [Stamped.io](http://stamped.io) makes review collection process all automated. Stamped sends out emails to your recent customers that purchases and request words and photo review content. This great words about your brand are then posted directly on your website.  

[Learn more](https://apps.shopify.com/product-reviews-addon?surface_detail=Stamped.io&surface_inter_position=1&surface_intra_position=1&surface_type=search)  

1. Klaviyo  

**What they say**  

Looking to grow your Shopify store? There’s only one way—demanding more from your marketing software to build real, quality, customer relationships. Most other marketing software claim they do this, but never actually deliver on their promises. Klaviyo is different. Klaviyo allows you to listen for and understand cues from your visitors, subscribers, and customers, and enables you to easily turn that information into valuable, relevant messages.  

Ecommerce stores switching to Klaviyo see an average 67x increase in ROI. That’s why over 10,000 innovative brands like Brooklinen, Bonobos, Untuckit, and Taylor Stitch power their marketing with Klaviyo.  

**Why this app will boost conversions**  

Klaviyo integrates directly with your Shopify Store data allowing your to send more targeting email campaigns to your most valuable customers. A more personlized email marketing approach will help boost your purchase conversions. In addition, with a whole host of "Flows" Klaviyo sets itself apart. With email retargeting sequences to welcome email series and specialized email campaigns. Email is still a valuable social platform, and Klaviyo helps your brand personalize this medium of communication.  

[Learn more](https://apps.shopify.com/klaviyo-email-marketing?surface_detail=klaviyo&surface_inter_position=1&surface_intra_position=1&surface_type=search)  

1. Push Owl  

**What they say**  

Trusted by 100s of Shopify Plus stores for their push notification marketing, PushOwl works straight out of the box without requiring further setup. The perfect app to implement for your Black Friday Cyber Monda

About the Author

Gavin is the founder of 1G Media.

You need a store that's as fast and flexible as you are. 

Jaded LDN is a fast growing, London-based fashion brand founded by sibling duo Jade and Grant Goulden. Since starting the company in a bedroom in 2013, Jaded pieces have been shown off by several international stars including Beyonce, Rita Ora, Ellie Goulding, and Cara Delevingne.

View Website

What brought them to make a change

One of the Jaded’s strengths as a brand is that they are fast moving and fresh.They describe their brand and supply chain as reactive. Because of that, they are able to quickly respond to trends and to create fresh designs and styles.  

Jaded has been able to get their new styles into partners shops quickly. The problem was that they didn’t have the same flexibility when it came to their own online storefront.  

Jade and Grant were held back by a cumbersome ecommerce platform. Every change needed expensive developer time and took too long to launch. That meant every product update and new style was delayed for a brand built on fresh designs and quick moves.  

Besides day-to-day operations, Jaded wanted their site to be as fresh and up-to-date as their styles. Not only was their existing site difficult to use, it was years old and starting to feel dated, the exact opposite of their brand.  

These designers who pride themselves on being trend-focused and reactive were stuck waiting for developers to translate their vision into something new on the page. They wanted control over the face of their brand and the flexibility to make it fit their own ever-evolving style.

What we did to bring the Jaded vision to life

  • Site redesign and launch
  • Ongoing UX improvement process
  • Migration to Shopify Platform
  • 1,200 configurable products, over 5,000 SKUs total
  • Over 12,000 customer accounts
  • Setup and integrate Mailchimp

“1G Media were a dream to work with, they completely understood the direction we wanted for our new website and delivered quickly and to the highest quality.”

Zoë Fay, Ecommerce Manager at Jadedldn.com – View LinkedIn Profile

Designing for designers

  • Understandable for a fashion brand, the biggest concern was how the new Jaded site would look and feel. They wanted their site to convey the brand style and attitude to their customers, instead of feeling like a canned template store with their logo stuck on it.  
  • To make sure that Jaded felt at home in their new site, we took them through an intense process with our designers:  
  • Using the current Jaded site as well as other ecommerce inspirations, we learned how they wanted the site to look and feel, and just as importantly, what they wanted to stay away from. Next, we looked at how customers were using the current site. Using analytics, heat mapping, and user research, we uncovered the painful bottlenecks and stopping points that made the site hard for customers to use and hurt sales. Once we understood what they needed and wanted, we created wireframes for the new design, building more successful customer journeys that made the site easier for customers to use. After the site’s launch, we have continued to monitor and tweak performance. As the site grows, we want it to get better and better for Jaded and their customers.  

The Result

Jaded has a new home for their brand.  

The new Shopify-powered store is easier to use. Jade, Grant, and their team can keep the site up to date with their newest looks, and the site itself finally represents the Jaded style and can grow with the brand.

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FarmersMarketHawaii.com

Services: Bespoke Shopify Build, App Integration, Facebook Ads, Email Automation.

Brand Overview

Farmers Market Hawaii is a Hawaiian Streetwear fashion brand based in the heart of Oahu, creating Mens & Womens tees and accessories featuring bold coulours, graphic prints, and a deep cultural roots of Hawaii. Today, Farmers Market Hawaii strives on expanding ther online sales into new active wear lines. A hugely successful ecommerce store that grows year after year.

What brought them to make a change

One of the Jaded’s strengths as a brand is that they are fast moving and fresh.They describe their brand and supply chain as reactive. Because of that, they are able to quickly respond to trends and to create fresh designs and styles.  

Jaded has been able to get their new styles into partners shops quickly. The problem was that they didn’t have the same flexibility when it came to their own online storefront.  

Jade and Grant were held back by a cumbersome ecommerce platform. Every change needed expensive developer time and took too long to launch. That meant every product update and new style was delayed for a brand built on fresh designs and quick moves.  

Besides day-to-day operations, Jaded wanted their site to be as fresh and up-to-date as their styles. Not only was their existing site difficult to use, it was years old and starting to feel dated, the exact opposite of their brand.  

These designers who pride themselves on being trend-focused and reactive were stuck waiting for developers to translate their vision into something new on the page. They wanted control over the face of their brand and the flexibility to make it fit their own ever-evolving style.

What we did to bring the Jaded vision to life

  • Site redesign and launch
  • Ongoing UX improvement process
  • Migration to Shopify Platform
  • Setup Klaviyo Email Marketing Automation with their Shopify Store
  • Digital Marketing with Facebook ads
  • Setup and integrate a customer loyalty application

“1G Media were a dream to work with, they completely understood the direction we wanted for our new website and delivered quickly and to the highest quality.”

Raleigh Robertson, Ecommerce Manager at Farmersmarkethawaii.com 

Designing for designers

  • Understandable for a fashion brand, the biggest concern was how the new Jaded site would look and feel. They wanted their site to convey the brand style and attitude to their customers, instead of feeling like a canned template store with their logo stuck on it.  
  • To make sure that Jaded felt at home in their new site, we took them through an intense process with our designers:  
  • Using the current Jaded site as well as other ecommerce inspirations, we learned how they wanted the site to look and feel, and just as importantly, what they wanted to stay away from. Next, we looked at how customers were using the current site. Using analytics, heat mapping, and user research, we uncovered the painful bottlenecks and stopping points that made the site hard for customers to use and hurt sales. Once we understood what they needed and wanted, we created wireframes for the new design, building more successful customer journeys that made the site easier for customers to use. After the site’s launch, we have continued to monitor and tweak performance. As the site grows, we want it to get better and better for Jaded and their customers.  

The Result

Farmers Market Hawaii has a new home for their brand.  

The new Shopify-powered store is easier to use. Farmers Market Hawaii, and their team can keep the site up to date with their newest looks, and the site itself finally represents the Farmers Market Hawaii style and can grow with the brand.

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Our Work

We don’t like to brag, but we’re going to anyway.

Mostly because we’re so proud of the amazing Shopify merchants we’re privileged enough to work with. These are some of our favourite past projects. Dive in. Get inspired. Get in touch.

Ecommerce Design, Build and Migration

Does My Small Business Need A Website?

Do small, local businesses really need a website? Yes! Mobile search is taking over, with the majority of on-the-go users visiting local businesses within 24 hours of doing their research. If you don’t have a website, you could be missing out on massive opportunities to reach nearby customers looking for products and services just like yours.

Link >

Ecommerce Design, Build and Migration

How Do I Write Good Website Copy?

Your website can make or break your business. You need a beautiful design and engaging images, but most importantly you should have descriptive copy and content. So how do you write website copy that will actually engage your audience and increase conversions?

Link >

Ecommerce Design, Build and Migration

15 Ways To Create Great Content

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Ecommerce Design, Build and Migration

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Your website can make or break your business. You need a beautiful design and engaging images, but most importantly you should have descriptive copy and content. So how do you write website copy that will actually engage your audience and increase conversions?

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5 Small Business Website Tips You Can’t Afford to Ignore

Madeline Carpenter

Getting Started

Whether you’re building your first website or optimizing a current one, there comes a time for every entrepreneur to revisit what makes an outstanding small business website.

Afterall, you need your website to do it all: represent your business, capture leads, close sales, climb to the top of search engine results, and connect to all your other digital platforms seamlessly. And you—you have to do it all too: choose your content, write & design your pages, connect your marketing tools, test it out, and not spend a million dollars or hours getting from A to B to blastoff.

In this article, we’re going to walk you through the 5 proven tips that will help take you from ‘I need a website’ to ‘my website does wonders for my business.’  

Need Some Help Getting Your Small Business Online?

Shorten your learning curve, make the most of your resources, an maximize your impact both online and off.

1 – Start with preparing a website strategy

Any successful small business website has one commonality: a well thought through strategy. With a plan in place, you’re teed off for success when it comes to supporting lead generation goals. Your website plan should answer the following ten questions:

  • Who is your audience?
  • What is your website’s goal or goals? (Rank and prioritize them!)
  • What functionality will your website have? (what’s critical and what’s a ‘nice to have’?)
  • What information do you need/want to give website visitors


2 – Set a clear page hierarchy

After you have developed the overall goals and a blueprint with tips on creating a website for your business, the next step is making it easy for website visitors to find content. To do this, make sure your page hierarchy is clear.

Social Media Today suggests bucketing your content by theme and importance. Try physically drawing a plan as you create a high-level outline. Most people freeze up at this point so it’s important to visualize your website structure!  

3 – Keep it (so so) simple

Simple design and text are essential to an effective small business website. An overly complicated website doesn’t convert. Too many page elements lead to website visitor confusion.

So, long story short, uncluttered visuals and text have the most significant impact on your audience. And, while we’re on the subject of simplicity, keeping your color scheme minimal is key, too. Two to three colors is all you need to make an impact.

Be pragmatic in your color selection and fortify the use of white space within your small business website design. “This is not the time to show off your design acumen, with lots of distracting sounds and lights on the site and every icon known to web-kind,” says Nationwide.  

4 – Maintain well-defined calls to action

As a small business, you don’t need to be coy, Roy. Clearly state what you want people to do.

Use phrases like, “Subscribe to our newsletter,” “Book your reservation now” or “Email us for a free quote today.” After you identify your page structure, sketch out your content sections and maintain well-defined CTAs, then layer in conversion opportunities like pop-ups, alert bars, and more! Your lead forms should be prominent and enticing as well.  

5 – Make your design responsive

Did you know 90% of small business websites don’t keep the smaller devices’ screen size in mind when creating websites? And around 30% of all website traffic is mobile. 

Before publishing anything on the web, always consider desktop and mobile devices. “Having a site that isn’t mobile optimized can drive away customers, hurt your SEO and look unprofessional,” notes Small Business Trends writer Ann Pilon.  

The finale: last tidbits on small business website tips

So there you have it… we hope these 5 tips for building an effective business website were consumable and prompt action as you embark on creating your small business website. 

About the Author

Madeline Carpenter is the founder of Market ‘Til You Make It. When she’s not serving her clients, she geeks out on board games, cider, and challenging her friends to top her awesome karaoke skills. She calls Bloomington, Minnesota home.

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