Increased conversion rates was a core requirement for the new FMHI site, and this went hand-in-hand with the user interface and user experience upgrades. High quality product photography on collection pages gives customers the exactly what they expect to see – along with descriptive product titles and quick add to cart buttons, making it easy for customers to purchase as possible.
This is complemented by the FMHI’s Farmers central area, which nurtures returning customers through entertainment. (Custom Youtube, and Instagram integrations.) The site is built so that repurchasing products customer already trust and enjoy is as easy as possible. When products are out of stock, they are given the ability to notifications when they come back in stock. This goes one step further with the integration of Foursixty Buyable Instagram feeds. Where the now have the ability to shop photography of the community wearing FMHI products making the shopping experience easy for customers to purchase a look.