Stainless Steel Bottle Company
Bespoke Shopify Build
Conversion Rate Optimisation (CRO)
808hidr8 is all about supporting local businesses, high-quality bottles, and sustainability. So, it was essential the website reflect this in the shopping experience. Stripping back the homepage was important for ease of use- making this experience easy for customer increased the chance of email capture – making this experience beneficial on both ends. The navigation was also simplified to allow customers to browse the site intuitively.
Collection landing pages were introduced into the navigation so that customers are able to browse freely and see new sizes and colors of bottles. Finding the exact bottle you are looking for onsite takes no more than two clicks. Reducing the number of steps a visitor needs to get to checkout streamlines the process and reinforces the great customer service.
The site has no UX barriers (journeys that end in a customer getting stuck on a page without a way out). This reduces a customers chance of bouncing off the site whilst continually showing related products and additional content.
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