1G Media

Clarissa suffered with insomnia for 12 years, before she finally couldn't take it anymore. She tried everything out there to fall and stay asleep, including sleeping pills, but nothing seemed to work long-term. So she decided to immerse herself in a year's worth of sleep research. She ran studies, tested treatments, and hired a tech engineer to create a healthy solution that would actually get the job done. After two years, Clarissa awoke the sleeping giant and Zz sleep tracker was born. Clarissa has committed her days to improving nights.

1G Media LLC, has earned an enviable reputation for balancing scale and growth with beautiful design, and helping the most ambitious brands captivate consumers with an engaging online experience. We build robust ecommerce solutions for some of the most ambitious brands in the world - brands at the forefront of innovation in the digital retail market. We aren’t simply building online shops for today’s ecommerce retailers, we’re building stores with an eye to the future. As the ecommerce industry grows, 1G Media & Design co. grows, and we’re here to make sure your business grows too.

1G Media was founded in 2017 by two nerds in the Pacific Northwest. In just a year, it has grown to a 8 strong team of specialists that continues to drive innovation and success in the e commerce landscape. Our home is in the creative heart of Bothell Washington. We are extending our reach into well established and emerging global e commerce markets.

Our Shopify Plus services Being a Shopify Plus Partner means we’re part of a small group of vetted agencies and professionals who bring years of experience and expertise to Shopify merchants.

If you want to do ecommerce right, you want a Shopify Plus Partner by your side. If you want a partner on the journey who cares about your business, you want Underwaterpistol. We’ll be with you at every stage of your stores lifecycle.

Design and Development We create eye popping websites that nudge your customers into opening up their hearts and their wallets just for you. We’ll go hand-in-hand through UX research, wireframing, design, and launch.

From our first phone call to the final line of code, we’ll be your partner in creating your new store. Want to be sure your site matches your vision? We’re listening. Need custom apps & functionality? We’ve got your back.

Growth Marketing It’s not enough to have a beautiful store that can convert. You’ve got to have wallet-out traffic knocking down the door to see it.

We’re talking about the kind of traffic that turns into loyal brand advocates, spends all their birthday money on you, and funds that yacht you’re thinking about buying.

Whether it’s Instagram, PPC & Facebook ads, SEO, or automated email, we help merchants connect with their ideal customers and bring credit card wielding mobs to their door

Migration Current platform just not doing it for you anymore? Looking for something a little more functional and fun? Maybe even a little more sexy? Let us bring you home where you belong… to Shopify Plus. You deserve better, and so do your customers.

We’ll design your site, set you up for SEO and sales success, and then we’ll migrate your data. Products, customers, order history. Whatever you’ve got, we’ll move it to your new place without spilling a drop.

Optimization Ecommerce websites aren’t “done” just because they are launched out into the world. Like a wondrous newborn, they must be guided and taught if they will ever reach their full potential.

We want to help you raise that newborn to full, profit-generating adulthood. And by that, we mean guide you through the process of making your Shopify site better at turning your browsers into customers.

Analytics, heatmaps, A/B testing, customer research. We collect and analyze data, then turn it into actionable advice that helps you go from “What is holding us back?” to “Should I start another investment account, or finally buy that yacht?”

Getting Started

Whether you’re building your first website or optimizing a current one, there comes a time for every entrepreneur to revisit what makes an outstanding small business website.

Afterall, you need your website to do it all: represent your business, capture leads, close sales, climb to the top of search engine results, and connect to all your other digital platforms seamlessly. And you—you have to do it all too: choose your content, write & design your pages, connect your marketing tools, test it out, and not spend a million dollars or hours getting from A to B to blastoff.

In this article, we’re going to walk you through the 5 proven tips that will help take you from ‘I need a website’ to ‘my website does wonders for my business.’

1 – Start with preparing a website strategy

Any successful small business website has one commonality: a well thought through strategy. With a plan in place, you’re teed off for success when it comes to supporting lead generation goals. Your website plan should answer the following ten questions:

Who is your audience?
What is your website’s goal or goals? (Rank and prioritize them!)
What functionality will your website have? (what’s critical and what’s a ‘nice to have’?)
What information do you need/want to give website visitors

2 – Set a clear page hierarchy

After you have developed the overall goals and a blueprint with tips on creating a website for your business, the next step is making it easy for website visitors to find content. To do this, make sure your page hierarchy is clear.

Social Media Today suggests bucketing your content by theme and importance. Try physically drawing a plan as you create a high-level outline. Most people freeze up at this point so it’s important to visualize your website structure!

3 – Keep it (so so) simple

Simple design and text are essential to an effective small business website. An overly complicated website doesn’t convert. Too many page elements lead to website visitor confusion.

So, long story short, uncluttered visuals and text have the most significant impact on your audience. And, while we’re on the subject of simplicity, keeping your color scheme minimal is key, too. Two to three colors is all you need to make an impact.

Be pragmatic in your color selection and fortify the use of white space within your small business website design. “This is not the time to show off your design acumen, with lots of distracting sounds and lights on the site and every icon known to web-kind,” says Nationwide.

4 – Maintain well-defined calls to action

As a small business, you don’t need to be coy, Roy. Clearly state what you want people to do.

Use phrases like, “Subscribe to our newsletter,” “Book your reservation now” or “Email us for a free quote today.” After you identify your page structure, sketch out your content sections and maintain well-defined CTAs, then layer in conversion opportunities like pop-ups, alert bars, and more! Your lead forms should be prominent and enticing as well.

5 – Make your design responsive

Did you know 90% of small business websites don’t keep the smaller devices’ screen size in mind when creating websites? And around 30% of all website traffic is mobile.

Before publishing anything on the web, always consider desktop and mobile devices. “Having a site that isn’t mobile optimized can drive away customers, hurt your SEO and look unprofessional,” notes Small Business Trends writer Ann Pilon.

The finale: last tidbits on small business website tips

So there you have it… we hope these 5 tips for building an effective business website were consumable and prompt action as you embark on creating your small business website.

Getting Started

Whether you’re building your first website or optimizing a current one, there comes a time for every entrepreneur to revisit what makes an outstanding small business website.

Afterall, you need your website to do it all: represent your business, capture leads, close sales, climb to the top of search engine results, and connect to all your other digital platforms seamlessly. And you—you have to do it all too: choose your content, write & design your pages, connect your marketing tools, test it out, and not spend a million dollars or hours getting from A to B to blastoff.

In this article, we’re going to walk you through the 5 proven tips that will help take you from ‘I need a website’ to ‘my website does wonders for my business.’

1 – Start with preparing a website strategy

Any successful small business website has one commonality: a well thought through strategy. With a plan in place, you’re teed off for success when it comes to supporting lead generation goals. Your website plan should answer the following ten questions:

Who is your audience?
What is your website’s goal or goals? (Rank and prioritize them!)
What functionality will your website have? (what’s critical and what’s a ‘nice to have’?)
What information do you need/want to give website visitors

2 – Set a clear page hierarchy

After you have developed the overall goals and a blueprint with tips on creating a website for your business, the next step is making it easy for website visitors to find content. To do this, make sure your page hierarchy is clear.

Social Media Today suggests bucketing your content by theme and importance. Try physically drawing a plan as you create a high-level outline. Most people freeze up at this point so it’s important to visualize your website structure!

3 – Keep it (so so) simple

Simple design and text are essential to an effective small business website. An overly complicated website doesn’t convert. Too many page elements lead to website visitor confusion.

So, long story short, uncluttered visuals and text have the most significant impact on your audience. And, while we’re on the subject of simplicity, keeping your color scheme minimal is key, too. Two to three colors is all you need to make an impact.

Be pragmatic in your color selection and fortify the use of white space within your small business website design. “This is not the time to show off your design acumen, with lots of distracting sounds and lights on the site and every icon known to web-kind,” says Nationwide.

4 – Maintain well-defined calls to action

As a small business, you don’t need to be coy, Roy. Clearly state what you want people to do.

Use phrases like, “Subscribe to our newsletter,” “Book your reservation now” or “Email us for a free quote today.” After you identify your page structure, sketch out your content sections and maintain well-defined CTAs, then layer in conversion opportunities like pop-ups, alert bars, and more! Your lead forms should be prominent and enticing as well.

5 – Make your design responsive

Did you know 90% of small business websites don’t keep the smaller devices’ screen size in mind when creating websites? And around 30% of all website traffic is mobile.

Before publishing anything on the web, always consider desktop and mobile devices. “Having a site that isn’t mobile optimized can drive away customers, hurt your SEO and look unprofessional,” notes Small Business Trends writer Ann Pilon.

The finale: last tidbits on small business website tips

So there you have it… we hope these 5 tips for building an effective business website were consumable and prompt action as you embark on creating your small business website.

Getting Started

At 1G Media, we spend a lot of time testing out e-commerce software for our clients to help grow their business. One common theme that we hear from incoming clients are "My site receives vast amounts of traffic and I invest so much time and money into it but only a few converts into actual sales". What should I do to turn more visitors into Customers? How can increase my conversions?

Acquiring e-commerce customers on your website is difficult! And a lot of the time it requires a lot of testing of applications and designs and customer experience to optimize the conversion rates of your online store. We understand that conversion rate optimization is not only about increasng your numbers. It is about growing your business.

Luckily, tools like the Shopify ecommerce platform provides us a vast ecosystem of applications that allow us to make sure visitors turn into customers.

In this curated list we provide Shopify app reccomendations that may help you achieve increased conversion rates.’

1. Shoelace

**What they say**

Shoelace combines automation, human expertise, and insights from thousands of digital marketing campaigns to deliver the best retargeting strategies for your e-commerce brand. From building ad creative to continuously optimizing your campaigns, our 'do it for you' approach means your retargeting is taken care of from start to finish.

**Why this app will boost conversions**

Without a retargeting strategy, you ecommerce store is leaving a lot of money on the table. Shoelace is the real deal, and our clients have benefited greatly from the implementation of Shoelaces's exceptional Facebook Ad retargeting service. The visitor to customer acquisition conversion rates of our clients store have increased significantly from this software and agency. Shoelaces holistic approach to retargeting has increased the Shopify returning customer rate and recaptured sales that would potentially be lost.

[Learn more](https://shoelace.com)

2. Smile.io: Rewards & Loyalty

**What they say**

Improve customer retention & build brand loyalty with rewards. Create a complete rewards program. Your customers become more valuable the more they shop and engage with your brand. A rewards program gives you an easy way to encourage the behaviour that builds emotional connections and customer loyalty.

Smile offers three programs that make program management simple and intuitive:

- Loyalty points program - Referral program - VIP program

These programs are the tools you need to create a compelling rewards experience that drives repeat purchases and sustainable growth for your brand. With points, VIP, and referrals, you give customers a way to join, engage with, and share your brand community.

**Why this app will boost conversions**

[Smile.io](http://smile.io) has boosted our customers brand returning customer rates. The loyality points program rewards customer for purchasing frequently. The referral program when implmented into the ecommerce store allows existing customers to invite their friends and be rewarded for it thus leading to organic customer acquisition. Last is the VIP program which allows us to reward our most long term customers. All in all, by implmenting a rewards program applicaon like stamped this will provide a boost in customer acquisition, and customer returning rates to your online store.

[Learn more](https://apps.shopify.com/smile-io)

1. Stamped.io

**What they say**

Reviews with Stamped.io has seen an uplift in conversions

We have one sole purpose: to increase social proof for your store which will lead to increase sales, and this is how:

**Why this app will boost conversions**

Social proof is key to conversions. When customers land onto your page the first thing they check is for social proof. As a shopper, they want to see if this online product is legit. They would like to see if others have purchased the product in the past. [Stamped.io](http://stamped.io) makes review collection process all automated. Stamped sends out emails to your recent customers that purchases and request words and photo review content. This great words about your brand are then posted directly on your website.

[Learn more](https://apps.shopify.com/product-reviews-addon?surface_detail=Stamped.io&surface_inter_position=1&surface_intra_position=1&surface_type=search)

1. Klaviyo

**What they say**

Looking to grow your Shopify store? There’s only one way—demanding more from your marketing software to build real, quality, customer relationships. Most other marketing software claim they do this, but never actually deliver on their promises. Klaviyo is different. Klaviyo allows you to listen for and understand cues from your visitors, subscribers, and customers, and enables you to easily turn that information into valuable, relevant messages.

Ecommerce stores switching to Klaviyo see an average 67x increase in ROI. That’s why over 10,000 innovative brands like Brooklinen, Bonobos, Untuckit, and Taylor Stitch power their marketing with Klaviyo.

**Why this app will boost conversions**

Klaviyo integrates directly with your Shopify Store data allowing your to send more targeting email campaigns to your most valuable customers. A more personlized email marketing approach will help boost your purchase conversions. In addition, with a whole host of "Flows" Klaviyo sets itself apart. With email retargeting sequences to welcome email series and specialized email campaigns. Email is still a valuable social platform, and Klaviyo helps your brand personalize this medium of communication.

[Learn more](https://apps.shopify.com/klaviyo-email-marketing?surface_detail=klaviyo&surface_inter_position=1&surface_intra_position=1&surface_type=search)

1. Push Owl

**What they say**

Trusted by 100s of Shopify Plus stores for their push notification marketing, PushOwl works straight out of the box without requiring further setup. The perfect app to implement for your Black Friday Cyber Monda

One of the Jaded’s strengths as a brand is that they are fast moving and fresh.They describe their brand and supply chain as reactive. Because of that, they are able to quickly respond to trends and to create fresh designs and styles.

Jaded has been able to get their new styles into partners shops quickly. The problem was that they didn’t have the same flexibility when it came to their own online storefront.

Jade and Grant were held back by a cumbersome ecommerce platform. Every change needed expensive developer time and took too long to launch. That meant every product update and new style was delayed for a brand built on fresh designs and quick moves.

Besides day-to-day operations, Jaded wanted their site to be as fresh and up-to-date as their styles. Not only was their existing site difficult to use, it was years old and starting to feel dated, the exact opposite of their brand.

These designers who pride themselves on being trend-focused and reactive were stuck waiting for developers to translate their vision into something new on the page. They wanted control over the face of their brand and the flexibility to make it fit their own ever-evolving style.

Understandable for a fashion brand, the biggest concern was how the new Jaded site would look and feel. They wanted their site to convey the brand style and attitude to their customers, instead of feeling like a canned template store with their logo stuck on it.
To make sure that Jaded felt at home in their new site, we took them through an intense process with our designers:
Using the current Jaded site as well as other ecommerce inspirations, we learned how they wanted the site to look and feel, and just as importantly, what they wanted to stay away from. Next, we looked at how customers were using the current site. Using analytics, heat mapping, and user research, we uncovered the painful bottlenecks and stopping points that made the site hard for customers to use and hurt sales. Once we understood what they needed and wanted, we created wireframes for the new design, building more successful customer journeys that made the site easier for customers to use. After the site’s launch, we have continued to monitor and tweak performance. As the site grows, we want it to get better and better for Jaded and their customers.

One of the Jaded’s strengths as a brand is that they are fast moving and fresh.They describe their brand and supply chain as reactive. Because of that, they are able to quickly respond to trends and to create fresh designs and styles.

Jaded has been able to get their new styles into partners shops quickly. The problem was that they didn’t have the same flexibility when it came to their own online storefront.

Jade and Grant were held back by a cumbersome ecommerce platform. Every change needed expensive developer time and took too long to launch. That meant every product update and new style was delayed for a brand built on fresh designs and quick moves.

Besides day-to-day operations, Jaded wanted their site to be as fresh and up-to-date as their styles. Not only was their existing site difficult to use, it was years old and starting to feel dated, the exact opposite of their brand.

These designers who pride themselves on being trend-focused and reactive were stuck waiting for developers to translate their vision into something new on the page. They wanted control over the face of their brand and the flexibility to make it fit their own ever-evolving style.

Understandable for a fashion brand, the biggest concern was how the new Jaded site would look and feel. They wanted their site to convey the brand style and attitude to their customers, instead of feeling like a canned template store with their logo stuck on it.
To make sure that Jaded felt at home in their new site, we took them through an intense process with our designers:
Using the current Jaded site as well as other ecommerce inspirations, we learned how they wanted the site to look and feel, and just as importantly, what they wanted to stay away from. Next, we looked at how customers were using the current site. Using analytics, heat mapping, and user research, we uncovered the painful bottlenecks and stopping points that made the site hard for customers to use and hurt sales. Once we understood what they needed and wanted, we created wireframes for the new design, building more successful customer journeys that made the site easier for customers to use. After the site’s launch, we have continued to monitor and tweak performance. As the site grows, we want it to get better and better for Jaded and their customers.

Getting Started

Whether you’re building your first website or optimizing a current one, there comes a time for every entrepreneur to revisit what makes an outstanding small business website.

Afterall, you need your website to do it all: represent your business, capture leads, close sales, climb to the top of search engine results, and connect to all your other digital platforms seamlessly. And you—you have to do it all too: choose your content, write & design your pages, connect your marketing tools, test it out, and not spend a million dollars or hours getting from A to B to blastoff.

In this article, we’re going to walk you through the 5 proven tips that will help take you from ‘I need a website’ to ‘my website does wonders for my business.’

1 – Start with preparing a website strategy

Any successful small business website has one commonality: a well thought through strategy. With a plan in place, you’re teed off for success when it comes to supporting lead generation goals. Your website plan should answer the following ten questions:

Who is your audience?
What is your website’s goal or goals? (Rank and prioritize them!)
What functionality will your website have? (what’s critical and what’s a ‘nice to have’?)
What information do you need/want to give website visitors

2 – Set a clear page hierarchy

After you have developed the overall goals and a blueprint with tips on creating a website for your business, the next step is making it easy for website visitors to find content. To do this, make sure your page hierarchy is clear.

Social Media Today suggests bucketing your content by theme and importance. Try physically drawing a plan as you create a high-level outline. Most people freeze up at this point so it’s important to visualize your website structure!

3 – Keep it (so so) simple

Simple design and text are essential to an effective small business website. An overly complicated website doesn’t convert. Too many page elements lead to website visitor confusion.

So, long story short, uncluttered visuals and text have the most significant impact on your audience. And, while we’re on the subject of simplicity, keeping your color scheme minimal is key, too. Two to three colors is all you need to make an impact.

Be pragmatic in your color selection and fortify the use of white space within your small business website design. “This is not the time to show off your design acumen, with lots of distracting sounds and lights on the site and every icon known to web-kind,” says Nationwide.

4 – Maintain well-defined calls to action

As a small business, you don’t need to be coy, Roy. Clearly state what you want people to do.

Use phrases like, “Subscribe to our newsletter,” “Book your reservation now” or “Email us for a free quote today.” After you identify your page structure, sketch out your content sections and maintain well-defined CTAs, then layer in conversion opportunities like pop-ups, alert bars, and more! Your lead forms should be prominent and enticing as well.

5 – Make your design responsive

Did you know 90% of small business websites don’t keep the smaller devices’ screen size in mind when creating websites? And around 30% of all website traffic is mobile.

Before publishing anything on the web, always consider desktop and mobile devices. “Having a site that isn’t mobile optimized can drive away customers, hurt your SEO and look unprofessional,” notes Small Business Trends writer Ann Pilon.

The finale: last tidbits on small business website tips

So there you have it… we hope these 5 tips for building an effective business website were consumable and prompt action as you embark on creating your small business website.

Turn Browsers into Buyers

"1G Media were a dream to work with, they completly understood our vision we wanted for our new website and delivered quickly and to the highest quality."

Our Services

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Analyze & Optimise

Marketing

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Team

Clarissa Nightingale

Engineer

Martin Sogno

Engineer

Get up on the right side of the bed.

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We’ll design and develop your shop. Then, we’ll create strategies to help it grow.

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Does being a high-volume store force you to do ecommerce the hard way? Not anymore.

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5 Small Business Website Tips You Can’t Afford to Ignore

Madeline Carpenter

Need Some Help Getting Your Small Business Online?

About the Author

5 Small Business Website Tips You Can’t Afford to Ignore

Madeline Carpenter

Need Some Help Getting Your Small Business Online?

About the Author

15 Shopify Apps to Boost your Conversion Rates in 2019

1G Media

Need Some Help Getting Your Small Business Online?

About the Author

You need a store that's as fast and flexible as you are.

Jaded LDN is a fast growing, London-based fashion brand founded by sibling duo Jade and Grant Goulden. Since starting the company in a bedroom in 2013, Jaded pieces have been shown off by several international stars including Beyonce, Rita Ora, Ellie Goulding, and Cara Delevingne.

“1G Media were a dream to work with, they completely understood the direction we wanted for our new website and delivered quickly and to the highest quality.”

The Result

FarmersMarketHawaii.com

Services: Bespoke Shopify Build, App Integration, Facebook Ads, Email Automation.

“1G Media were a dream to work with, they completely understood the direction we wanted for our new website and delivered quickly and to the highest quality.”

The Result

We don’t like to brag, but we’re going to anyway.

Does My Small Business Need A Website?

How Do I Write Good Website Copy?

15 Ways To Create Great Content

How Do I Write Good Website Copy?

Let's get your story started

5 Small Business Website Tips You Can’t Afford to Ignore

Madeline Carpenter

Need Some Help Getting Your Small Business Online?

About the Author

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